The Curious Case Of The Flash Sale

What do the horses in the Xiaomi stable, notably the Mi 3, Mi 4, Redmi 1S, Redmi 2 & Redmi Note 4G have in common with the YU Yureka or the Micromax Canvas Spark, or even the Lenovo A6000 and the A7000?

For starters, the mentioned phones are amongst the more value centric Android smartphones, aiming to offer a better deal in terms of specifications and an overall package, than their domestic and foreign competitors in the Indian market. What sets them apart from the rest of the crowd though, is the seemingly less obvious fact that all of these smartphones employed, rather successfully, a non traditional form of marketing: Flash Sales.

What is a flash sale?

Cambridge Online Dictionary defines a flash sale as &#82. . . READ ON »

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